尼爾森的演講PPT《高營銷成本時代，如何實現汽車廣告的最優效果》詳細解讀了汽車行業如何在今天做營銷，報告的關鍵要點如下：
廣告的效果最大化在於更高的觸達率，更強烈的共鳴，才會有更廣泛的回應；高效的廣告通過兩個途徑引起共鳴：引人入勝的創新和有吸引力的程式設計。具體內容見報告正文：
<div style=”width:595px” id=”__ss_13071034″> <strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/dingli8888/auto-ad-effectivenessianbeavischifinal” title=”Auto ad effectiveness_ianbeavis_chi_final” target=”_blank”>Auto ad effectiveness_ianbeavis_chi_final</a></strong> <object id=”__sse13071034″ width=”595″ height=”497″> <param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=autoadeffectivenessianbeavischifinal-120525024843-phpapp01&stripped_title=auto-ad-effectivenessianbeavischifinal&userName=dingli8888″ /> <param name=”allowFullScreen” value=”true”/> <param name=”allowScriptAccess” value=”always”/> <param name=”wmode” value=”transparent”/> <embed name=”__sse13071034″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=autoadeffectivenessianbeavischifinal-120525024843-phpapp01&stripped_title=auto-ad-effectivenessianbeavischifinal&userName=dingli8888″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” wmode=”transparent” width=”595″ height=”497″></embed> </object> <div style=”padding:5px 0 12px”> View more <a href=”http://www.slideshare.net/” target=”_blank”>presentations</a> from <a href=”http://www.slideshare.net/dingli8888″ target=”_blank”>中文網際網路資料研究資訊中心–199it</a> </div> </div>