預測分析是一種對企業越來越重要的策略。利用機器學習來分析企業收集的資料，現在可以用於對未來做出更準確的預測。但由於其複雜性和高昂的成本，該過程的採用率通常很低。如今，企業可以使用範圍更廣、價格合理且易於訪問的解決方案，任何規模的企業都可以使用這些解決方案做出更準確的預測，從而做出更好的業務決策。以下是預測分析可以使線上零售商受益的一些主要方式，以及如何從在業務中使用這一流程中獲得最大的收益。

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