創業者需要知道的50句話

阮一峰發表於2018-07-09

網上有很多創業的經驗談。David Cummings 從中總結了50句話,放在一起看,確實很令人收益。

1、只管去做。(Just do it)

2、99%的決策,都可以更改。(99% of decisions aren't permanent)

3、招人要慎重,解僱要快速。(Be slow to hire and quick to fire)

4、工作成效必須有評估。(Measure what you manage)

5、客戶比競爭對手更重要。(Competition isn't as important as the customer)

6、95%的創業公司不應該融資。(95% of startups shouldn't raise money)

7、加入創業者團體。(Join a startup peer group)

8、快速增長帶來的最大挑戰,就是如何讓每個員工找到合適自己的位置。(The biggest challenge with growth is keeping everyone aligned)

9、價格戰走不遠,客戶服務才是根本。(Price differentiation doesn't last long but customer service does)

10、成功的最重要因素,就是選對了時機。(Market timing is the most important factor for homeruns)

11、讓客戶成為你的銷售員。(Empower customers to help sell new customers)

12、為你的團隊創造最好的工作環境。(Create the best environment you can for your team)

13、與其亂猜答案,不如提出正確的問題。(Asking good questions is more important than guessing the answer)

14、建立各種人際關係,日後會幫到你。(Build relationships before you need them)

15、開始談判前,就做好不成功的準備。(Always consider the best alternative outcome before beginning a negotiation)

16、在經營外部業務和管理內部運作之間,正確分配時間。(Consciously balance time working in the business vs working on the business)

17、你只有一次機會,得到他人對你的第一印象。(You only get one first impression)

18、你一開始做的事情,可能不是最終讓你成功的事情。(What you start out doing isn't likely where you'll find success)

19、搞對公司文化,一切就會井然有序。(Get the corporate culture right and everything will fall into place)

20、不要去想將來如何退出,這就是最佳退出戰略。(The best exit strategy is to not need one)

21、網站最大的敵人,就是瀏覽器的“後退”按鈕。(The biggest enemy of websites is the browser Back button)

22、經常性收入是收入的最好形式。(Recurring revenue is the best form of revenue)

23、不要過河拆橋,世界很小,你會有報應的。(Don't burn any bridges as it is a small world)

24、建立一個針對性很強的品牌,然後圍繞它把各方面都做好。(Build a niche brand and curate all aspects of it)

25、創業公司的迴圈往復,是健康的跡象。(Pivoting and iterating is healthy in a startup)

26、永遠要求供貨商提供折扣價。(Always ask for a discount)

27、不要以為,天底下只有你想到了這個主意。(Your idea isn't unique)

28、與他人分享創意,會讓你得到意料之外的好處。(Sharing your idea with others will lead to benefits you can't predict)

29、越簡單越好。(Keep it as simple as possible)

30、人們認同公司,甚於認同產品。(People identify with companies more so than products)

31、花錢請專業人員(律師、會計師等)一次把事情做對,是值得的。(It's worth paying a professional (lawyer, accountant, etc) to do it right the first time)

32、制定一個目標,然後習慣於你得到的決策資訊永遠在變。(Set goals and adapt to changing information)

33、講故事是最有力的推銷手段。(Storytelling is more powerful than marketing)

34、大多數創業公司,最初為自己的產品定價時,都定得太低。(Most startups initially price their product/service too low)

35、一定要有思考的時間。(Make time to think)

36、關注公司的節奏、統計資料和優先任務。(Focus on rhythm, data, and priorities)

37、不要把你的業務說成全新模式,而要用傳統行業的例子描述。(Develop offline analogies to describe your startup)

38、開公司不僅僅是為了錢。(Companies aren't just about profits)

39、即使小小的勝利,也值得慶祝。(Celebrate the small victories)

40、你要揚長避短。(Play to your strengths)

41、不要被使用者的意見左右。(Be opinionated about your product when considering customer suggestions)

42、知道自己的特點何在,然後清晰地表達出來。(Know why you're different and clearly articulate it)

43、不要閉門造車。(Don't develop products in a vacuum)

44、與僱員、客戶、投資者和社群,保持經常性的溝通。(Regularly communicate with employees, customers, investors, and the community)

45、所有對你至關重要的人,你都要保持良好關係。(Remove friction for all stakeholders)

46、找不到決策依據,人們會自行編造。(Absent information people make up reasons)

47、人的精力有限,同一時間最多隻能幹三件事。(It is difficult to concentrate on more than three things at any one time)

48、你僱到什麼人,決定了一切。(Employees are the most important stakeholder)

49、沒有完美無缺的計劃。(No plan is perfect)

50、是你“玩”創業,而不是創業“玩”你。(Consume the startup but don't let it consume you)

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