近些年，消費者對電商促銷節的敏感度不斷降低，就優惠力度、促銷手段的不真誠和複雜度詬病不已。但對衷愛直播購物的人來說，又是另一番場景。這裡面有卡點搶購的刺激、有主播互動的魅力、有沉浸式購物的快感……總的來說，直播帶貨確實在創造電商新場景，不論是轉移疲軟的圖文模式購買力，還是增加新新人群的GMV(總銷售額)，主播、平臺和商家一拍即合。

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