對於使用者而言又何嘗不是呢?從篩選產品、篩選商家，到篩選平臺，再到篩選主播，越來越沉浸的購物體驗，是種新奇，也是種負擔。先不談質量和服務，喜歡一個明星就去選擇他代言的產品，與喜歡一個主播就去選擇他推薦的產品，箇中風險又有什麼不同呢?

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