仍以“雙11”為例，作為阿里巴巴始創的購物節，從自吹自嗨到競品跟進，最初的“雙11”平臺對決色彩更明顯，那時候的商家更像附屬品，有些企業甚至對這種促銷嗤之以鼻。及至“雙11”成為全網共識，商家越來越重視，同一品類不同品牌的資料賽跑，成為每年最熱搜的新聞。

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