2021年“雙11”，各大平臺把預售時間前移，用“不熬夜”吸引更多買家。而創造了最耀眼成績的還是薇婭李佳琦。有統計資料稱，10月20日開啟的預售直播，李佳琦銷售額超過106億元，薇婭銷售額超過82億元緊隨其後，雙雙創了紀錄。第三名雪梨銷售額9.3億元，單看資料也很驚人，但已然追不上帶貨雙雄一路狂奔後的尾氣。

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