據印度《經濟時報》報導，近年來，隨著網路的普及，利用網路進行銷售和利用網路廣告吸引顧客的企業在不斷增加，印度網際網路廣告市場規模也因此急劇擴大。印度網際網路和移動協會（IAMAI）及當地調查機構IMRB公司的一項調查報告預計，2014年度（2014年4月～2015年3月），印度的網際網路廣告市場規模將達357.5億盧比，比上年度增長30%。
統計資料表明，印度網際網路廣告市場規模，2010年度為114億盧比，2012年度為226億盧比，2013年度增至275億盧比。從2013年度網際網路廣告市場的構成看，客戶利用在搜尋引擎中輸入關鍵詞滾動顯示的廣告和在網站刊登影像的條幅廣告佔全部廣告的67%。經常利用網路廣告做宣傳的，以電子商務、通訊、日用品三大行業為主。
報告稱，隨著智慧手機的普及和通訊基礎設施的完備，網路廣告中動畫形式的廣告年均增幅將達到56%，連線移動裝置客戶端的移動廣告年均增幅也將達43%。
從印度廣告市場的整體看，2013年度的市場規模為3859.8億盧比，其中44%為電視廣告。今後5年～10年，印度網路廣告市場規模有望超過電視廣告市場。
原文如下：
New Delhi, September 03, 2014: The online advertising market in India is projected to reach INR 3,575 Crore by March 2015 with a Y-o-Y growth rate of 30%. The online advertising market was pegged at INR 2,750 Crore in March 2014. These are the latest findings of the ‘Digital Advertising in India’ report, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International, today.
Figure 1: Indian Digital Advertising Market Growth
Source: IAMAI & IMRB International
The report finds that currently, Search and Display are the top two contributors to the total Digital Advertisement Spends in India. Of the INR 2,750 Crore Digital Advertisement Market, Search ads constitute 38% of the overall ad spends followed by Display ads which contribute 29% and Social Media contributing 13% of overall Digital Advertisement spends. It is estimated that the proportion of spends on Search advertisements will reduce and spends will increase on Email, Video and Mobile advertisements. By 2015, spends on Video ads will grow by a CAGR of 56% and contribute 12% to the overall market share of Digital Advertisements. In FY ending in March 2014, the contribution of Search spends reduced to 30% of the overall Digital Advertisement spends i.e. contributing INR 825 Cr to the INR 2,750 Cr Digital Advertisement market.
Figure 2: Total Online Ad Spends
Source: IAMAI & IMRB International
According to the report, Ad spends on Mobile Devices are growing at a CAGR of 43% and Social Media is grew at a CAGR of 41% y-o-y and touched INR 385 Crores and INR 440 Crores in March 2014. Spend on video grew at CAGR of 51% and reached INR 303 Crores. Spends on Email Ads grew at a CAGR 16% to reach INR 88 Crores.
Further, on industry wise spends, the report finds that e-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals driving the Digital advertisement spends in India.
Figure 3: Industry Wise Ad Spends
Source: IAMAI & IMRB International
About IAMAI
The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last 10 years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.
Ten years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of 160 plus Indian and MNC companies, offices in Delhi, Mumbai and Bengaluru, the association is well placed to work towards charting a growth path for the digital industry in India.