據eMarketer最新的研究資料顯示2010年美國的手機遊戲市場總值將達到8億4900萬美元,2014年甚至將達14億美元,但是增速低於視訊。

Gartner估算2010年全球手機市場總值在56億美元左右(參看高德納公司2009年的調研資料),僅全球最大的10家手機遊戲公司的收益值就將達到7億美元。在美國市場方面eMarketer對手機遊戲在2010年的產值估算為8億4900萬美元,在手機應用三大類(遊戲、視訊和音樂)中佔據55%的份額。

參照下圖,我們可以看到手機遊戲市場的遞增情況,2009年的產值為6億2700萬美元,2010年為8億4900萬美元,2011年為10億2800萬美元,2012年為11億7300萬美元,2013年為13億7600萬美元,而1014年則達到了15億1000萬美元。

Guestimating the size of the mobile games market, by definition, is an imperfect task, especially now as business models are fast fragmenting between paid, freemium, ad-funded and subscription.It’s no surprise then that different companies come up with very different totals.

Gartner reckoned the 2010 global market was worth $5.6 billion, rising to $11.4 billion in 2012, which seems rather high.

Another way of looking at the problem resulted in the annual value of the top 10 mobile games companies being estimated at around $700 million.

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Biggest of the big

Business information company eMarketer has broken down the subject even further, focusing just on the world’s largest mobile market – America.

It reckons mobile gaming in 2010 will be worth $849 million, or 55 percent of the overall market for mobile games, video and music.

This is predicted to rise to $1.5 billion by 2014, or 43 percent of the total market, with music, surprisingly, expected to be the largest proportional growth sector.

The figures are part of eMarketer’s report entitled Mobile Content: Games, Music and Video Take to the Cloud, which is available priced €744.