comScore2012年1月19日釋出的報告顯示,2011年11月,3.794億的歐洲網民線上,平均每人花費27.8小時線上。這個資料包括了歐洲49個市場的資料。報告顯示,47.8%的歐洲網民訪問報紙網站。

1/2的歐洲人訪問報紙網站

2011年11月,1.815億的歐洲獨立訪客訪問報紙站點,同比增長9%。下圖是報紙網站的排名:

Top Newspaper Sites in Europe by Total Unique Visitors (000)
November 2011
Total European Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Total Internet : Total Audience 379,402
News/Information – Newspapers 181,529
Mail Online 20,068
Guardian.co.uk 15,705
Hurriyet.com.tr 10,429
Bild.de 9,663
Milliyet.com.tr 9,628
ElPais.com 8,472
Elmundo.es Sites 7,849
KP.ru (Komsomolskaya Pravda) 7,233
Telegraph Media Group 6,877
RIA.ru (RIA Novosti) 6,182

通過對歐洲網民訪問5大新聞站點的來源分析發現,Google站點佔5大報紙網站來源的至少12%以上。為Daily Mail和Guardian帶去的流量更是佔比超過23%。至少10%的訪客來的前面訪問站點是Facebook,僅次於Google站。另外資料顯示,Facebook為這些站點貢獻的流量正在上升。

Traffic to Top 5 Newspaper Sites in Europe Preceded by Facebook.com
November 2011 vs. November 2010
Total European Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Site Percentage of Incoming Traffic Preceded by A Visit to Facebook.com
Nov-10 Nov-11 Point Change
Mail Online 8.5% 13.1% 4.6
Guardian.co.uk 4.6% 12.8% 8.2
Hurriyet.com.tr 6.5% 10.0% 3.5
Bild.de 8.4% 14.8% 6.4
Milliyet.com.tr 9.9% 18.9% 9.0

下圖是歐洲成長最快的網站

Top 15 Fastest Growing Properties* in Europe by Total Unique Visitors (000)
November 2011 vs. October 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Properties Total Unique Visitors (000)
Oct-11 Nov-11 Percent Change
Total Internet Audience: Age 15+ 372,066 373,433 1%
Kingfisher 14,850 18,028 21%
AlloCine Sites 12,743 15,147 19%
Search-Results.com 13,103 15,039 15%
Demand Media 15,320 17,434 14%
The Mozilla Organization 41,625 46,179 11%
LeGuide.com Sites 13,810 15,252 10%
VideoBB.com 14,443 15,748 9%
Sony Online 14,920 16,221 9%
Groupe PPR 24,930 27,003 8%
Babylon.com 17,984 19,061 6%
LinkedIn.com 27,725 29,366 6%
Wikia Sites 16,398 17,305 6%
New York Times Digital 23,818 25,070 5%
Rambler Media 22,565 23,596 5%
Groupon 23,487 24,508 4%

歐洲各國網際網路使用者發展情況

Overview of European Internet Usage by Country
Ranked by Total Unique Visitors (000)
November 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,438,877 24.4 2,353
Europe 379,402 27.8 2,982
Russian Federation 52,486 24.5 2,730
Germany 50,856 25.8 2,977
France 42,939 28.6 2,903
United Kingdom 37,477 38.2 3,450
Italy 24,225 18.8 2,027
Turkey 23,302 32.2 3,845
Spain 21,612 27.4 2,401
Poland 18,194 27.4 3,208
Netherlands 11,992 34.3 3,398
Sweden 6,231 25.9 2,697
Belgium 6,068 20.8 2,286
Switzerland 4,790 19.0 2,027
Austria 4,745 15.1 1,648
Portugal 4,286 21.2 2,186
Denmark 3,682 23.3 2,411
Finland 3,387 26.0 2,591
Norway 3,272 28.9 2,627
Ireland 2,355 21.3 2,071