comScore2012年1月19日釋出的報告顯示,2011年11月,3.794億的歐洲網民線上,平均每人花費27.8小時線上。這個資料包括了歐洲49個市場的資料。報告顯示,47.8%的歐洲網民訪問報紙網站。
1/2的歐洲人訪問報紙網站
2011年11月,1.815億的歐洲獨立訪客訪問報紙站點,同比增長9%。下圖是報紙網站的排名:
Top Newspaper Sites in Europe by Total Unique Visitors (000) November 2011 Total European Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix |
|
Total Unique Visitors (000) | |
Total Internet : Total Audience | 379,402 |
News/Information – Newspapers | 181,529 |
Mail Online | 20,068 |
Guardian.co.uk | 15,705 |
Hurriyet.com.tr | 10,429 |
Bild.de | 9,663 |
Milliyet.com.tr | 9,628 |
ElPais.com | 8,472 |
Elmundo.es Sites | 7,849 |
KP.ru (Komsomolskaya Pravda) | 7,233 |
Telegraph Media Group | 6,877 |
RIA.ru (RIA Novosti) | 6,182 |
通過對歐洲網民訪問5大新聞站點的來源分析發現,Google站點佔5大報紙網站來源的至少12%以上。為Daily Mail和Guardian帶去的流量更是佔比超過23%。至少10%的訪客來的前面訪問站點是Facebook,僅次於Google站。另外資料顯示,Facebook為這些站點貢獻的流量正在上升。
Traffic to Top 5 Newspaper Sites in Europe Preceded by Facebook.com November 2011 vs. November 2010 Total European Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix |
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Site | Percentage of Incoming Traffic Preceded by A Visit to Facebook.com | ||
Nov-10 | Nov-11 | Point Change | |
Mail Online | 8.5% | 13.1% | 4.6 |
Guardian.co.uk | 4.6% | 12.8% | 8.2 |
Hurriyet.com.tr | 6.5% | 10.0% | 3.5 |
Bild.de | 8.4% | 14.8% | 6.4 |
Milliyet.com.tr | 9.9% | 18.9% | 9.0 |
下圖是歐洲成長最快的網站
Top 15 Fastest Growing Properties* in Europe by Total Unique Visitors (000) November 2011 vs. October 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix |
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Properties | Total Unique Visitors (000) | ||
Oct-11 | Nov-11 | Percent Change | |
Total Internet Audience: Age 15+ | 372,066 | 373,433 | 1% |
Kingfisher | 14,850 | 18,028 | 21% |
AlloCine Sites | 12,743 | 15,147 | 19% |
Search-Results.com | 13,103 | 15,039 | 15% |
Demand Media | 15,320 | 17,434 | 14% |
The Mozilla Organization | 41,625 | 46,179 | 11% |
LeGuide.com Sites | 13,810 | 15,252 | 10% |
VideoBB.com | 14,443 | 15,748 | 9% |
Sony Online | 14,920 | 16,221 | 9% |
Groupe PPR | 24,930 | 27,003 | 8% |
Babylon.com | 17,984 | 19,061 | 6% |
LinkedIn.com | 27,725 | 29,366 | 6% |
Wikia Sites | 16,398 | 17,305 | 6% |
New York Times Digital | 23,818 | 25,070 | 5% |
Rambler Media | 22,565 | 23,596 | 5% |
Groupon | 23,487 | 24,508 | 4% |
歐洲各國網際網路使用者發展情況
Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) November 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix |
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Total Unique Visitors (000) | Average Hours per Visitor | Average Pages per Visitor | |
World-Wide | 1,438,877 | 24.4 | 2,353 |
Europe | 379,402 | 27.8 | 2,982 |
Russian Federation | 52,486 | 24.5 | 2,730 |
Germany | 50,856 | 25.8 | 2,977 |
France | 42,939 | 28.6 | 2,903 |
United Kingdom | 37,477 | 38.2 | 3,450 |
Italy | 24,225 | 18.8 | 2,027 |
Turkey | 23,302 | 32.2 | 3,845 |
Spain | 21,612 | 27.4 | 2,401 |
Poland | 18,194 | 27.4 | 3,208 |
Netherlands | 11,992 | 34.3 | 3,398 |
Sweden | 6,231 | 25.9 | 2,697 |
Belgium | 6,068 | 20.8 | 2,286 |
Switzerland | 4,790 | 19.0 | 2,027 |
Austria | 4,745 | 15.1 | 1,648 |
Portugal | 4,286 | 21.2 | 2,186 |
Denmark | 3,682 | 23.3 | 2,411 |
Finland | 3,387 | 26.0 | 2,591 |
Norway | 3,272 | 28.9 | 2,627 |
Ireland | 2,355 | 21.3 | 2,071 |